As a leader, if you want to inspire and motivate people to follow you, to increase discretionary effort and to do their best work, you must start with WHY.

In this world famous TED Talk, Simon Sinek shares his ‘Golden Circle’ concept and explains that people “don’t buy what you do, they buy why you do it.”

What are your thoughts?

Have you spent time thinking about what is your why?

Have you noticed other great leaders doing this effectively?

Please leave a comment below…

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